Global countries & priority audience markets
Countries & festivals
Includes the UN World Population Prospects 2024 top 50 plus curated high-value digital audience markets. Shared festivals such as Eid, Diwali, Christmas and Lunar New Year are listed once and linked from every country that observes them.
South Asia
#1 · IN
India
Republic Day, Independence Day, Diwali, Holi, Durga Puja, Pongal, Eid and dozens of regional festivals.
30 occasions
#5 · PK
Pakistan
Independence Day, Pakistan Day, Eid, Basant and Islamic observances.
9 occasions
#8 · BD
Bangladesh
Pohela Boishakh, Independence and Victory Days, Eid, Durga Puja and Ekushey February.
9 occasions
#36 · AF
Afghanistan
Independence Day, Nowruz, Eid and Ashura.
6 occasions
East Asia
#2 · CN
China
Spring Festival, Lantern Festival, Dragon Boat, Mid-Autumn, Qingming and National Day.
9 occasions
#12 · JP
Japan
New Year, Obon, Tanabata, Hanami, Coming of Age Day, Children’s Day and Foundation Day.
9 occasions
#29 · KR
South Korea
Seollal, Chuseok, Hangul Day, Gwangbokjeol and Buddha’s Birthday (Vesak).
9 occasions
Priority audience · HK
Hong Kong
Lunar New Year, Mid-Autumn, Dragon Boat Festival, Christmas and National Day observances.
7 occasions
Priority audience · TW
Taiwan
Lunar New Year, Lantern Festival, Mid-Autumn, Dragon Boat Festival and National Day.
7 occasions
North America
#3 · US
United States
Independence Day, Thanksgiving, Juneteenth, Memorial Day and widely observed cultural holidays.
18 occasions
#11 · MX
Mexico
Independence Day, Día de los Muertos, Guadalupe, Las Posadas and Cinco de Mayo.
8 occasions
#38 · CA
Canada
Canada Day, Thanksgiving, Victoria Day, National Indigenous Peoples Day and Christmas.
10 occasions
Southeast Asia
#4 · ID
Indonesia
Independence Day, Nyepi, Galungan, Lebaran (Eid), Imlek and Pancasila Day.
12 occasions
#13 · PH
Philippines
Christmas, Independence Day, Sinulog, Flores de Mayo, Rizal Day and New Year.
10 occasions
#16 · VN
Vietnam
Tết, National Day, Hung Kings’ commemoration, Vu Lan and Mid-Autumn.
7 occasions
#20 · TH
Thailand
Songkran, Loy Krathong, Makha Bucha, Asalha Bucha and National Day.
6 occasions
#27 · MM
Myanmar
Thingyan, Thadingyut, Tazaungdaing, Independence Day and Union Day.
6 occasions
#44 · MY
Malaysia
Hari Merdeka, Malaysia Day, Hari Raya, Deepavali, Thaipusam, Wesak and Chinese New Year.
10 occasions
Priority audience · SG
Singapore
National Day, Lunar New Year, Hari Raya, Deepavali, Vesak and Christmas.
8 occasions
West Africa
Latin America
#7 · BR
Brazil
Carnival, Independence Day, Festa Junina, Christmas and Nossa Senhora Aparecida.
7 occasions
#28 · CO
Colombia
Independence Day, Christmas, Día de las Velitas and Carnival.
6 occasions
#35 · AR
Argentina
Independence Day, May Revolution, Carnival, Christmas and Día de la Tradición.
6 occasions
#47 · PE
Peru
Fiestas Patrias, Inti Raymi, Señor de los Milagros and Christmas.
5 occasions
Europe
#9 · RU
Russia
New Year, Russia Day, Maslenitsa, Orthodox Christmas and Victory Day.
7 occasions
#18 · TR
Turkey
Republic Day, Ramazan and Kurban Bayramı, Hıdırellez and 23 April Children’s Day.
8 occasions
#19 · DE
Germany
Unity Day, Christmas, Oktoberfest, St. Martin, Nikolaus and Carnival.
11 occasions
#21 · GB
United Kingdom
Christmas, Boxing Day, Bonfire Night, Burns Night, Remembrance and New Year.
10 occasions
#23 · FR
France
Bastille Day, Christmas, Armistice Day, Assumption and Epiphany.
8 occasions
#25 · IT
Italy
Republic Day, Ferragosto, Christmas, Easter, Liberation Day and Carnival.
9 occasions
#32 · ES
Spain
National Day, Three Kings, Semana Santa, Carnival, San Fermín and Christmas.
9 occasions
#39 · PL
Poland
Independence Day, Constitution Day, Christmas, All Saints’ and Śmigus-Dyngus.
7 occasions
#42 · UA
Ukraine
Independence Day, Vyshyvanka Day, Orthodox Christmas, Maslenitsa and Easter.
7 occasions
Priority audience · NL
Netherlands
King’s Day, Sinterklaas, Christmas, Easter, Carnival and New Year.
5 occasions
Priority audience · CH
Switzerland
Swiss National Day, Christmas, Easter, Carnival and regional cultural celebrations.
5 occasions
Priority audience · IE
Ireland
St. Patrick’s Day, Christmas, Easter, Halloween and New Year.
5 occasions
Priority audience · SE
Sweden
Sweden National Day, Midsummer, Christmas, Lucia and Easter.
5 occasions
Priority audience · NO
Norway
Constitution Day, Midsummer, Christmas, Easter and New Year.
5 occasions
Priority audience · DK
Denmark
Constitution Day, Christmas, Easter, Midsummer and New Year.
5 occasions
Priority audience · FI
Finland
Independence Day, Midsummer, Christmas, Easter and New Year.
5 occasions
East Africa
#10 · ET
Ethiopia
Enkutatash, Timkat, Meskel, Irreecha, Adwa and Genna (Orthodox Christmas).
9 occasions
#22 · TZ
Tanzania
Independence Day, Union Day, Nane Nane, Eid and Christmas.
7 occasions
#26 · KE
Kenya
Jamhuri, Madaraka, Mashujaa, Eid and Christmas.
7 occasions
#31 · UG
Uganda
Independence Day, Christmas, Easter and Eid.
6 occasions
#49 · MG
Madagascar
Independence Day, Alahamady Be, Famadihana, Christmas and Easter.
6 occasions
Middle East & North Africa
#14 · EG
Egypt
Sham El-Nessim, Ramadan, Eid, Coptic Christmas and Revolution Day.
8 occasions
#17 · IR
Iran
Nowruz, Yalda, Chaharshanbe Suri, Sizdah Bedar and Ashura.
8 occasions
#33 · DZ
Algeria
Independence Day, Yennayer, Eid and Mawlid.
6 occasions
#34 · IQ
Iraq
National Day, Nowruz, Eid and Ashura.
6 occasions
#37 · YE
Yemen
Unity Day, Eid, Mawlid and Islamic New Year.
6 occasions
#40 · MA
Morocco
Throne Day, Independence Day, Yennayer, Eid and the Green March anniversary.
7 occasions
#48 · SA
Saudi Arabia
National Day, Founding Day, Ramadan, Eid al-Fitr and Eid al-Adha.
7 occasions
Priority audience · AE
United Arab Emirates
UAE National Day, Ramadan, Eid, Islamic New Year, Christmas and multicultural celebrations.
8 occasions
Priority audience · QA
Qatar
Qatar National Day, Ramadan, Eid, National Sports Day and multicultural celebrations.
6 occasions
Priority audience · KW
Kuwait
Kuwait National Day, Liberation Day, Ramadan, Eid and Islamic New Year.
6 occasions